Doubling Season is iconic for doubling both tokens and counters, and that reputation carries into any Standard environment where it appears. Players flock to it in decks built around planeswalkers, +1/+1 counters, or token swarms because it dramatically increases their ceiling. The card also has strong appeal among casual and semi-competitive brewers who enjoy splashy, explosive turns. Its combination of power and fan recognition explains why it stays popular despite a high mana cost.